About me | Lina Marcela Ortiz

Transforming ideas into intuitive, human-centered digital experiences.

- About Me

I’m a Senior UX/UI Designer and Product Designer with over 6 years of experience creating digital products and services that balance business value with memorable user experiences. I have led end-to-end projects — from discovery and MVP definition to post-launch validation and optimization — often taking on extended product owner responsibilities.

My approach blends strategic thinking, user research, and human-centered design, working closely with technical and cross-functional teams to ensure every delivery is viable, functional, and impactful. I’m passionate about uncovering opportunities, turning insights into real solutions, and measuring success through data.

Throughout my career, I’ve worked across fintech, technology, housing, services, and government, as well as branding, web, and editorial design projects.