La CCB infantil y juvenil

95%

success in navigation and content-finding tasks

82%

of users rated the portal as “engaging and easy to use”

Methodology

Boom!

User test

Prototipes

Wireframes

Focus group

UX Research

The problem

In its more than 150 years of history, the Bogotá Chamber of Commerce had never developed digital content or experiences specifically aimed at underage audiences. Compliance with the Transparency Law required creating a portal that not only informed about the institution but also educated children and teenagers on entrepreneurship and economics in a clear and appealing way.

The challenge

How to translate the conceptual complexity of the business and financial world into digital experiences that were simultaneously educational, playful, and reliable for three completely different audiences? The challenge was not just to design a friendly interface but to create a digital ecosystem that strengthened the CCB’s relationship with new generations of entrepreneurs and reshaped their perception from an early age.

Research and strategic discovery

I led comprehensive user-centered research to understand the specific needs of each segment. I conducted a competitive benchmark analyzing more than 10 global educational portals (direct, indirect, and inspirational competitors) and ran in-person focus groups with 58 participants segmented by age.

Key insights revealed that gamification and content segmentation were the main drivers of engagement, along with the need for customizable avatars and immediate visual feedback. These results allowed us to move forward with a strategic design approach bridging research, business, and technology.

Information architecture

We designed a structure that addressed three different audiences simultaneously: children (6–12) requiring guided navigation and playful elements; teenagers (13–17) seeking practical content and simulators; and parents/educators in need of tracking tools and educational resources.

The main challenge was to create a cohesive experience that adapted to each user without fragmenting the CCB’s brand identity and the design vision established for the kids and youth portal.

Prototyping and iterative validation

I developed wireframes at three levels (conceptual, structural, and detailed) and extended the CCB Design System for children/teen audiences. I combined in-person sessions with Maze, which allowed me to observe real behaviors versus verbal responses, especially with younger users.

Tests showed high interest (82% rated the portal as engaging), but also revealed necessary improvements in visual hierarchy, simplicity, and guidance. This process also confirmed the successful integration of the new components into the existing Design System.

Facilitation and stakeholder alignment

I led MVP definition sessions with technical and content teams, documented prioritized user stories, and presented findings to the executive committee, translating user insights into product decisions.

This experience allowed me to demonstrate leadership in research, stakeholder facilitation, and product strategy definition in complex and regulated contexts. I documented user stories and development components, prioritizing what would be included in the first release versus later ones. We established a hybrid methodology (waterfall for multimedia, agile for the portal) that set a precedent for future projects.

Long-Term impact

The portal had its first production release in August 2024, becoming the CCB’s first digital experience aimed specifically at children and youth audiences. The official launch is scheduled for October 2024, including the implementation of the second release with multimedia content and the activation of the metrics tracking system to begin portal data analysis.

Beyond regulatory compliance, this project set a precedent for how a centennial institution can authentically connect with new generations through strategic design. It proved that it is possible to translate the expectations of diverse audiences into coherent product decisions, laying the foundation for continuous evolution toward the full product vision.

*The visual content displayed in this project, such as images and texts, is for simulation purposes during the conceptualization stage.

This project consolidated my role as a strategic designer: beyond UI/UX, I facilitated research, MVP definition, and technical prioritization. I translated the expectations of highly diverse audiences (children, teenagers, parents) into a coherent, accessible digital product with long-term impact potential on the public perception of the CCB.