Lina Marcela Ortiz

I am a Senior UX/UI designer specializing in creating innovative and user-centered digital products and services. With expertise in Design Thinking, Lean UX, UX Research, UX Testing, and Scrum, I transform user and business requirements into effective solutions. Throughout my career, I have demonstrated creativity and innovation in sectors including private, retail, banking, services, and technology. My approach focuses on understanding the needs of users and businesses to achieve a harmonious balance. Additionally, I possess experience in areas such as corporate/brand design, web layout, editorial design, and point of purchase (P.O.P.) material

UX UI DESIGNER

lina.m099@gmail.com

METROCUADRADO 2022 - 2023

The Metrocuadrado project focuses on the redesign of property and product listings. By conducting discovery workshops with stakeholders and the technical team, we aim to revamp the web platform. Our approach includes qualitative research to gather valuable insights and formulate hypotheses. We will also conduct benchmarking analysis, prioritize content, optimize user flows, and create wireframes and sketches. User testing will be performed to validate the effectiveness of prototypes, including mobile versions. Through an iterative process, we will develop evolving prototypes and closely monitor metrics to ensure continuous improvement and success.

Tuya Cliente Seguro

In an ever-evolving digital world, securing our users' information and transactions is a top priority. This project represents our commitment to such security enhancements, focusing on the implementation of a dynamic key within the Tuya App. This initiative is set to optimize the application's security measures, ensuring a secure, user-friendly, and efficient digital experience for our clients.

Tuya App

In the dynamic digital era, creating a seamless user experience is critical. Tuya, a key player in the Banking industry, recognized this imperative and committed to enhancing their application. This case study explores our journey with Tuya, as we embarked on a comprehensive redesign of their application. Our focus was on improving the user experience by making the application more intuitive, functional, and engaging. Through a user-centered approach and robust methodology, we transformed Tuya's application into a platform that not only met but exceeded the expectations of its diverse user base. Read on to discover how we navigated this process and the results that were achieved.

Keralty

In the world of healthcare, the need for a clear, intuitive, and user-friendly online presence cannot be overstated. Keralty, a global leader in the healthcare sector, embraced this essential and decided to rejuvenate its web portal. The objective was to amplify the user experience by making the portal more navigable, informative, and responsive to various screen sizes. This case study reveals our collaborative journey with Keralty, showcasing the transformation of their web portal into a modern, user-centric platform. Dive in to learn about the process we employed, the challenges we overcame, and the remarkable outcomes we achieved.

Contact Me

Let's collaborate and create something amazing together!