Soy Lina Ortiz
I design people-centered digital products, aligning business goals with memorable experiences. With over 6 years in UX/UI and Product Design, I lead projects from discovery and MVP definition to post-launch validation and optimization. I’m passionate about listening, understanding, and creating solutions that genuinely connect with users while keeping business impact in sight.
Un gusto conocerte,
Projects
CCB
First conversational AI solution of the CCB to resolve natural language queries and recommend personalized services, improving trust and access to information.
Metrocuadrado
Redesign of housing listing flows through research, workshops, and iterative prototyping validated with users on web and mobile.
Tuya
Implementation of a dynamic key in the Tuya app to strengthen security and provide a safe, efficient, and user-friendly digital experience.
Sophos Solutions
Redesign of Keralty’s web portal to improve navigation, accessibility, and adaptability, creating a modern, user-centered experience.
Have an idea or project in mind?
Let’s talk and find the best way to turn it into a digital experience that connects with people and delivers real results.
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